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Call To Action

A call to action aims to persuade a visitor to perform a certain act immediately. “Buy Now!” and “Register Today!” are some common examples. The call to action is intended to improve the market’s response rate to the ad copy, as its absence may cause a visitor to forget about the ad and move on to other things.

Change Orders

In Gemini CHANGE ORDERS document a customer's desire to make construction changes to their job.  A change order updates the job's revised budget, cost and revenue.

Chart of Accounts

The CHART OF ACCOUNTS is listing of the accounts available in the accounting system in which to record entries. The chart of accounts consists of balance sheet accounts (assets, liabilities, stockholders' equity) and income statement accounts (revenues, expenses, gains, losses). The chart of accounts can be expanded and tailored to reflect the operations of the company.


A CLIENT is a sales prospect in PSClient, they could be a "HOT" lead, or a person who has signed a sales contract for the construction of a new home.

Client Documents

In PSClient the CLIENT DOCUMENTS is a document management solution where all types of documents and images related to the entire process of the purchase, construction, and warranty can be saved within the PSClient database.  These documents can be sorted based upon each stage of the homebuilding process.

Client ID

CLIENT ID is an unique identifier assigned by PSClient upon the creation of the client record.

Client Profile Tab

The PSClient CLIENT PROFILE tab is a user defined area where the user can add fields related to customer traffic demographics.

Client Schedule

The PSClient CLIENT SCHEDULE  is the construction schedule identifying the specific task for a client's home based upon the model and options selected. This projects a closing date, as well as a start date and end date for each vendor assigned to specific TASKS.

Client Status

In PSClient the CLIENT STATUS describes the client's condition to assist in grouping for reporting.  Clients in the pre-sale stage would be Cold, Medium, or Hot.  Once a decision to purchase is made, the status would become Sold or Sold-Contingent. SPEC would identify a speculative home built for sale. Model identifies a model home not available for sale.  Clients whose homes are completed are Delivered.  Clients who cancel their contracts are identified as CX.

Closeout List

In Gemini a CLOSEOUT LIST is used in conjunction with a master cost code list that allows posting to different departments. This is used to create a separate income statement by community or product type.

Closeout/Transfer Jobs

In Gemini CLOSEOUT/TRANSFER JOBS close a job by adding a closing date to the job and moves the job's costs and revenues to the income statement in the month of the job's closing date. This is an automated entry in Gemini when a user selects a specific job (or selection of jobs) and a closing period.


PSClient COLORS are the attributes of certain construction options for the building of a new home.  "Colors" are not just actual color selections, but can also include manufacturer, style, and finish.

Construction Stages

PSClient defines the main CONSTRUCTION STAGES of a model (Pre-Permit, Foundation, Concrete, Frame, Finish, Delivered, etc) and are used for management reporting purposes for scheduling.

Content Management System

A Content Management System (CMS) is a software system that provides website authoring, collaboration, and administration tools designed to allow users to create and manage website content with relative ease.

Content marketing

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.


The PSClient CONTRACT tab for a client on the client list.  On this tab, PSClient tracks the original contract and any pending or approved addendums made to the model options.  This tab is also used to store the required deposit detail information of amounts and dates due.

Cost Item List

The Gemini COST ITEM LIST contains cost codes that Gemini uses to track individual cost item components of each job. The cost code list is subsidiary account structure to the General Ledger.


A COST CODE is a unique identifier for job related costs and revenue.


CREDIT refers to the right column of an account.