Taking Home Builder Marketing Up a Notch
An effective marketing strategy is critical to growing leads, converting them to buyers and eventually, cultivating them into ambassadors to your brand. Building a business and building a home are similar in that they both are complex and challenging processes. To do both, you have to wear many hats.
We can help.
At Builder Incubator, we offer a full compliment of marketing services tailored to the home builder to ensure you reach your audience. From websites, digital marketing, social media and analytics to branding, content marketing and print materials, BI is your turnkey solution to all of your marketing needs.
We don’t see ourselves as just a marketing vendor, but an extension of your team — your Trusted Advisor.
Digital Marketing
We live in a digital world. And the fact that more than 90 percent of homebuyers begin their home search online should underscore the importance of having a solid digital marketing strategy. Here are some ways we can help.
Website
A professional, engaging, mobile-friendly website is at the very center of your digital marketing universe.
Email Marketing
Stay in contact with prospects as they progress through the sales cycle. Be top-of-mind when they're ready to buy.
Blog
Create relevant content for your customers, drive traffic to your website, improve SEO and be viewed as an industry expert.
Digital Banner Ads
Promote your brand and drive traffic to your website from other industry-related sites with beautiful image-based advertising.
Social Media
Builder Incubator will customize your social media outlets to your brand and engage your followers with insightful, entertaining and informative content.
Pay-Per-Click (PPC)
Drive qualified traffic to your website and only pay when they click your ad. Reach your target audience at the right time with the right ad.
SEO
Search Engine Optimization helps grow your visibility in organic search engine results, improve rankings, drive traffic, and increase awareness.
Analytics
In today’s digital world, we can measure the effectiveness of our marketing efforts on a monthly, weekly or even daily basis.
Branding
Your brand is your most important asset. It is your reputation, your personality, the quality of your work and the way your customers perceive you as a whole. Whether your company is already well established or a start-up, Builder Incubator can help build, strengthen and grow your brand.
Brand Discovery
Included with all of our marketing services, Discovery allows us to get to know you and your business. Thoroughly.
Naming
Before there is a brand, there is a bold, innovative name. We'll help you with that.
Identity Development
Your logo is the visual symbol of your brand. Make sure it represents your company in a bold, professional manner.
Although the world has shifted more towards digital marketing, print materials still play an important role in an overall construction marketing plan. We are well-versed in print mediums. They include:
Stationery
Stationery provides a personal and professional touch to correspondences, and is an effective way to communicate with prospects, clients, partners, stakeholders and more.
Brochures
Many home shoppers like to have a physical piece that they can take home with them and refer back to after visiting a builder or a community.
Model Sales Sheets
We design a model sales sheet template that you can then apply to all of your model home offerings. They can be designed to your brand or the community in which they reside.
Home Plan Books
We'll design a multi-page book highlighting your entire inventory of home models.
Direct Mail
A direct mail campaign can be an effective marketing tool to geo-target your audience for various promotions.
Print Advertising
Whether it's advertising in local community newspapers or free standing inserts for larger publications, we'll develop an effective, compelling branded message to targeted audiences.
Signage
Signage is an important element at your communities — frontage, directional signage and sales support. We’ll develop a consistent, branded approach to all your signage to convey to your visitors the top-flight organization that you are.