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Glossary - S

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SEF

Search Engine Friendly URL's are clean and human readable. SEF URL's are optimized for SEO with breadcrumb style keywords going from general to specific.

SEO

SEARCH ENGINE OPTIMIZATION is the process of improving the visibility and traffic of a website using the unpaid features of internet search engines such as Google, Bing and Yahoo.

SERP

A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.

Social Media Campaigns

SOCIAL MEDIA CAMPAIGNS are a marketing technique utilizing social media websites such as Facebook, Pinterest, Twitter and Linkedin to optimize a company's website traffic.

Subdivision & Lots

SUBDIVISION & LOTS are maintained in PSClient by Subdivision lists that have an associated Lot Inventory attached.  The Lot inventory contains the lot address, lot status (Sold, Open or Model), any lot premium attached and the name & job number of the client to whom the lot was sold.