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Glossary - I

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Inbound Marketing

INBOUND MARKETING is the most effective marketing method for doing business online, utilizing several marketing techniques including creative/quality content, targeted content, prospect to lead to customer life cycle development, personalization, utilization of multiple channels and integration with analytics.

Income Statement

The INCOME STATEMENT reports a company's  revenues, gains, expenses, losses, net income and other totals for a period of time.

Insert

INSERT is used throughout the Prosoft programs to ADD a new record. When ADDING a new record (vendor, invoice or purchase order or job) to Gemini; INSERT is used. When adding a new prospect (lead) to PSClient INSERT is used. Alternatively when we are editing an existing record, the term CHANGE is used.