Construction Company Branding
Your brand is the promise to your customers that separates you from the competition. Building a brand takes time, and is the sum total of the myriad ways your customers come in contact with you — from your online presence and marketing materials—to the finished product, their beautiful new home. Whether your company is already well established or a start-up, Builder Incubator can help build, strengthen and grow your brand. We provide you with all the tools and support you need to move the sales needle, freeing you up to do more of what you do best — build beautiful homes.
“Your brand is what other people say about you when you’re not in the room.”— Jeff Bezos, Amazon
Before we begin any marketing effort, we work collaboratively with you and take a deep dive into your business. We first review your current business and/or marketing plans, any existing research and marketing materials and review your competitive landscape. We then meet with you to discuss how you see your business—its monetary and brand goals, any market or brand challenges and then review discovery items and marketing assessment. We then work with you to create a Marketing Strategy Brief that hones in on your brand essence, your position in the marketplace, your target audience and your promise to your customers. This document then becomes your roadmap for all of your marketing efforts going forward.
If you are building your business from the ground up, or you are an established builder developing a new residential community, BI can help you with the naming process. we collaborate with you to fully explore naming ideas based on insight from the discovery process. All names are thoroughly researched and vetted to ensure they are unique, legally available with available URL.
A logo is a graphic link to all that your brand is—a first impression to your prospects that speaks to the unique personality of your business and promotes instant public recognition. We are experts at brand identity development, whether it is establishing a new brand, or refreshing an established one.